Fitico Sportswear is a young activewear label from Vienna, founded in 2016. The first small collection was launched in 2017. Our activewear is made from Econyl®, a recycling nylon fibre regenerated from old fishing nets. Fitico’s activewear feels like a second skin and provides for optimal comfort. The fabrics are antibacterial, sweat-wicking, breathable, quick-dry and odorless.
In all we do, we put the people and the planet first. We stand for sportswear that helps ambitious actives to reach their sports goals and push themselves to their limits. We make no compromises, whether it’s in the production or with the materials used and certainly not when it comes to the environment. Active. Without Compromise.
Founder & CEO
Sophie has two big passions, sports and a sustainable lifestyle, which made her found Fitico Sportswear in 2016, to fight the unethical sports industry and show that a different way is possible, without exploitation of people and nature. The name derives from fitness and ecological. Additionally, the „Fit“ in the name stands for a perfect fit, style and design.
Based in Vienna, you can find Sophie working at Impact Hub Vienna, doing Crossfit or Yoga, juggling in parks or riding her mountainbike. Sophie is also a passionate cook and pursues a sustainable and healthy lifestyle also in the kitchen.